You might be familiar with a band called One Direction. At some point Sunday, their video for “Story Of My Life” went online and has already racked up 4+ million views on YouTube. Keep in mind, if you watch the video here, that view will not be counted towards the 4+ million. Since you’re here, go ahead and click PLAY anyway.
It’s nice to see the guys try something a little bit more grown-up, even if the idea of Zayn Malik acting introspective and mature seems out of character for him. Almost as out of character as anyone in 2013 taking photographs and processing them in a darkroom. But what can you do! The boys of 1D are deep, man.
(It does echo a similar video by their pop godmothers the Spice Girls from over a decade ago, though!)
Their next album, Midnight Memories lands on our shores in a couple of weeks.