In a change of creative direction for AXE, the bro-targeting body spray deviates from its typically chauvinistic messaging to try something a little more tender, featuring a desi couple riding the subway through Manhattan. It’s all a part of their #KISSFORPEACE campaign. Learn more here.
Rohin Guha is a contributing editor at The Aerogram. Follow him on Twitter @ohrohin. Find The Aerogram on Facebook or on Twitter @theaerogram.
