AXE Body Spray’s South Asian-Themed #KISSFORPEACE Ad

In a change of creative direction for AXE, the bro-targeting body spray deviates from its typically chauvinistic messaging to try something a little more tender, featuring a desi couple riding the subway through Manhattan. It’s all a part of their #KISSFORPEACE campaign. Learn more here.

axebodyspray

Rohin Guha is a contributing editor at The Aerogram. Follow him on Twitter @ohrohin. Find The Aerogram on Facebook or on Twitter @theaerogram.

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